Brand Identity
Building memorable brands that stand out and connect.
About Me
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Designing Brands. Building Experiences. Driving Growth.
I'm Mohamed Rashad, a Creative Director and Brand Strategist with over 15 years of experience helping businesses build powerful brands and digital experiences.
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Years Experience
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Projects Completed
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Countries Worked
Who I Am
Turning Ideas Into Strategic Visual Solutions
I'm Mohamed Rashad, a Creative Director and Brand Identity Consultant with more than 15 years of experience creating brands, websites, and digital experiences that help businesses grow.
My expertise spans Brand Identity, Creative Direction, UI/UX Design, Web Design, Digital Marketing, and Visual Communication. Over the years, I've led creative projects across multiple industries, transforming ideas into strategic solutions that combine aesthetics, functionality, and measurable business impact.
I believe great design is more than visual appeal—it's about solving problems, building trust, and creating experiences that people remember.
Creative Direction
Leading ideas from concept to execution with purpose.
UI/UX Design
Designing intuitive experiences that users understand and enjoy.
Web Design
Creating modern, responsive websites built to perform.
Digital Marketing
Building visibility through strategic digital communication.
Visual Communication
Delivering clear visual stories with impact and consistency.
Professional Experience
My Professional Journey
More than 15 years of experience across branding, creative direction, graphic design, web design, digital marketing, and business operations.
2025
Present
Creative Director & Brand Identity Consultant
FEKRA Studio — UAE
- Lead branding and visual identity projects for startups and businesses.
- Designed and developed the official FEKRA Studio website.
- Create responsive landing pages, UI layouts, and digital experiences.
- Develop marketing materials and digital campaigns.
- Manage projects from concept to final delivery.
Aug 2019
Present
Operations Manager & Creative Director
APEX Dubai — UAE
- Lead the creative direction for the company's branding and marketing.
- Designed and developed the official APEX Dubai website.
- Manage social media channels and create digital campaigns.
- Produce brochures, proposals, presentations, training materials, and more.
- Ensure brand consistency across all digital and print platforms.
- Collaborate with management and sales teams to support business growth.
Dec 2014
Aug 2019
Graphic Designer & Art Director
APEX Dubai — UAE
- Created visual identities, marketing materials, presentations, and digital content.
- Directed photoshoots and corporate events.
- Collaborated with cross-functional teams to deliver high-quality design solutions.
Oct 2014
Dec 2014
Freelance Graphic & Web Designer
Self-Employed
- Worked with various clients on branding, web design, and print materials.
- Delivered creative solutions across multiple industries and markets.
Jun 2009
Nov 2011
Graphic Designer & Art Director
LuLu Hypermarket — Egypt
- Designed in-store branding, promotional materials, catalogs, and advertisements.
- Supported marketing campaigns across retail departments.
Dec 2011
Apr 2012
Graphic Designer & Art Director
Al-Nahar Advertising — Ajman, UAE
- Developed print and digital campaigns for local and regional clients.
- Conceptualized and executed creative ideas from concept to final artwork.
Dec 2011
Mar 2012
Graphic Designer & Web Designer
MitchDesigns — Design Services — Egypt
- Provided branding, web design, and graphic design services for startups and small businesses.
- Delivered responsive websites and digital solutions.
Recognition & Certifications
Professional Recognition. Continuous Development.
Appreciation certificates and professional qualifications earned throughout my creative journey.
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Certificates &
Recognition
Recognition
Certificate of Recognition
APEX Training & Development
Presented in recognition of outstanding creativity, dedication, leadership, and contribution to the company's brand identity, digital presence, and continued growth.
Certificate of Appreciation
University of Sharjah
Presented for positive participation and contribution to the fourth graduation projects exhibition of the College of Communication.
Certificate of Appreciation
APEX Dubai
Presented in recognition of professional contribution as a Graphic Designer and Art Director.
Certificate of Appreciation
Al-Nahar Advertising
Presented for exceptional professionalism and an outstanding display of knowledge.
Diploma in Graphic Design
Shaw Academy
Professional Diploma in Graphic Design, awarded with Distinction.
Ultimate Photography Programme
Shaw Academy
Advanced Diploma in the Ultimate Photography Programme, awarded with Distinction.